Citation:

Atul Gupta, 2023. "Salesforce CRM Cloud: Crafting Tailored Solutions through Advanced Engineering" ESP Journal of Engineering & Technology Advancements  3(3): 154-167.

Abstract:

As there is much innovation marking the current world, CRM systems are one of the key elements working to support the activities of a company. Salesforce CRM Cloud is one of the popular cloud-based CRM systems that allow an organization to improve customer relations, increase organizational efficiency, and advance commercial success. In this paper, therefore, a comprehensive analysis shall be made of how advanced engineering is used at Salesforce CRM in formulating customized solutions within various businesses. This paper looks into the structural framework of the platform, the customizations possible with the platform, and how other systems can be linked to the platform besides the fundamental application of artificial intelligence to deliver customized customer experiences. Furthermore, the knowledge from the cases is used with the aim of analyzing the effects of these customized solutions on different markets. The researcher also discusses the future prospects of CRM technologies and their impact on business.

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Keywords:

Data Federation, BYOL, Query Performance, Query Optimization.